When the likes of Casper and Warby Parker first strutted into the retail industry, it seems like they had their lives so well sorted nothing to shake them.

You remember we spoke just last week about how physical stores in the retail industry might be making a comeback, that companies like Leap are working with dozens of DTC brands to set up stores that help with brand building?

If you’re one of those people that rolled your eyes or scrunched up your nose at the sight of the minimalist, san serif branding of direct-to-consumer (DTC) brands and then every conceivable object in the world, you’re in for some unpleasant sights of the town painted pastel.